List of Digital Marketing Tools

Social Media Platforms

• Twitter
• LinkedIn
• Facebook
• Pinterest

Social Media Management Tools

• Hootsuite -
• TweetDeck - Installed app

Reputation/Influence Scoring

• Klout
• Empire Avenue - 'Gamification' of social engagement
• TweetReach
• PeerIndex
• TweetLevel - Edelman Twitter influence score
• BlogLevel - Edelman blogger influence score

Twitter Stats

• Twtrland -  Useful tool showing stats on Twitter usage

Social Media Search Tools

• Topsy - 'Real time' social media search

Social Media Profiles

• About.me - Personal profile page grouping together social media presence in one location

Social Media Monitoring Tools

• Amplicate - Monitoring opinions on social media platforms

URL Shortener

• bit.ly
• TinyURL
• Google URL Shortener

List of Marketing Automation Tools

• Eloqua
• Marketo
• Hubspot
• Pardot
• Act-On
• Manticore
• Genius
• Apex Pacific
• Responsys 
• Silverpop
• Aprimo
• LeadFormix

Email Marketing Tools

• SenderScore.org - Free email reputation service from Return Path